APRIL 4 & 5, 2025 - PARIS

Since its inception The Smiley Company has been about spreading positivity and creating meaningful emotional connections with consumers and brands. For over 50 years the company has been a leading lifestyle brand, with a huge impact on global culture.

Since then it has developed from one Smiley icon into a powerful roster of brands that highlight positivity, creativity, storytelling and excellence in every facet.

With a brand for every demographic around the world, The Smiley Company has partners with brands like Supreme, Armani, Zara, Moschino, H&M, Eastpak, adidas, and hundreds more, putting a smile on the face of millions of consumers around the world.