Bluey License

A license loved by children and their parents, Bluey was the most watched preschool TV series on the Okoo digital platform in January with more than 3 million videos viewed. Licensing is growing very strongly in the world of toys in 2023 (+83% on the Moose ranges in the preschool segment year to date at the end of December 2023!) and will continue its formidable expansion in 2024 with many new partners in textiles and toys.