Fisher Price License

For more than 90 years, Fisher-Price has preserved its strong emotional heritage and its guarantee of quality while adapting its products to new generations of children.

Leader in the world of toys and childcare as confirmed by its 99% awareness rate, Fisher Price is a reference for all mothers who find products and solutions adapted to their already busy lives.

The brand has also been able to innovate, both in substance and in form to be closer to parents and their concerns: since 2018 with a brand new digital and humorous communication strategy, and in 2020 with the iconic Fisher Price pyramid 100% natural and recyclable, to protect the children of today and tomorrow.