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THE 2024 PROGRAM
The over 40s and the high end, the new Eldorado of Pop Culture?
5 avril 2024
12:00 - 12:30
- A growing target in a shrinking toy market.
- What licenses are available to reach the over-forties?
- How is distribution adapting to this new target?
Vladimir LELOUVIER
Journaliste économique, jeu vidéo et Pop Culture, Multimédia à la Une