Smiley has been spreading joy and optimism to generations since 1972. 

Inspired by the rich music history of Smiley, Mini Smiley is a colourful world powerd by happiness and emotional bonding for baies and pre-school children.

Created in 1997, SmileyWorld helped revolutionise technology and language instigating a digital trend that now sees billions of graphics sent every day to convey emotions in text.

S.W.Smiley is a new hyper-expressive brand that breaks free from conventional norms, inspired by underground subcultures of the global streetwear scene.