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Sanrio GMBH

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Sanrio is the global lifestyle brand best known for Hello Kitty who was created in 1974, and home to many other beloved character brands such as My Melody, Kuromi, LittleTwinStars, Cinnamoroll, Pompompurin, gudetama, Aggretsuko, Chococat, Bad Badtz-Maru and Kerokerokeroppi. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone’s faces with their vision of “One World, Connecting Smiles.”

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Arnaud SIMON

Licensing Director

Licences

The Hello Kitty and Friends program features the superstar Hello Kitty along with all the other iconic Sanrio characters...

Aggretsuko, la panda de 25 ans qui est polie et travailleuse au bureau le jour et qui fait rage au death metal dans les bars de karaoké la nuit...

Kuromi was created in 2005. She sees herself as My Melody’s rival and loves playing pranks and causing mischief!

With a cast of over 100 characters, the British icon Mr. Men Little Miss has been bringing fun and laughter to generations of families for more than 50 years.

Hello Kitty was born in 1974. Throughout the years she has become one of the most unique and interesting pop characters ever created...

2025 will be the year of My Melody and Kuromi!

À savoir un «œuf paresseux», Gudetama est né en 2013 et est rapidement devenu une star sur YouTube.

My Melody was created in 1975 and over time, the adorable hood made for her by her grandmother has become My Melody’s signature look.

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