The Hello Kitty and Friends program features the superstar Hello Kitty along with all the other iconic Sanrio characters, such as My Melody, Kuromi, Cinnamoroll, Pompompurin, Kerokerokeroppi, and Bad Badtz Maru. The brand promotes friendship, kindness, inclusion, and diversity, and already boasts collaborations that engage different target audiences and ensure a strong retail presence.

In 2025 new seasons and episodes of the Youtube series “Hello Kitty Supercute Adventures” and “Kuromi’s Pretty Journey” will be available in Italian, French, German, Spanish, English, Hindi, Tamil and Telugu. New content will also be available on Netflix: in July, “My Melody & Kuromi” will launch worldwide. My Melody and Kuromi, in particular, will enjoy heightened attention in 2025 as they celebrate their 50th and 20th anniversaries, respectively. Sanrio, well-versed in turning milestones into grand celebrations, has incorporated these frenemies into its content expansion plans.